
- The objective of this conference is to create a platform for research and discussion of reaching and access to the best ways to turn the sporting clubs from the government sector to the private sector in the region.
In the light of the interest in sports from the government and the private sector and in view of the new directions sports area in the region with regard to professional sports systems that require substantial financial resources can be achieved only through the investment has to be the trend to invest in sporting institutions to ensure the continuity of development And to create the investment climate So as to contribute meaningfully to make the investment useful.

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1. Enhancing communication between the private sector and sports club managers.
2. Learning and benefiting from the experiences of the invited speakers.
3. Exposure to ideal sports investment opportunities in the Gulf region.
4. Keeping pace with world developments in sports investment.

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The conference sessions will address the following topics:
1. Obstacles and Solutions in Sports Marketing and the Implementation of Professionalism between
Theory and Practice.
2. Business Opportunity in the region.
3. Investment in Fan Clubs and Fan Activities.
4. Television Rights.
5. Business Opportunities in Football, the FC Barcelona Model.
6. Stadia Commercial Management : Corporate Events and Hospitality at FC Barcelona.
7. Sponsorship in Football Business.
8. Licensing and Merchandising.
9. Law and its Role in Sports Investment.
10. The Comparative Law of Confederations and Federations in Sports Investment.
11. Grassroots Activities : The AC Milan Case.
12. PR Management of a Top Club: the AC Milan Case.





